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Emercent Remarketing Survey Reveals New Industry Trends
Chicago - January 10, 2005
Emercent Solutions, LLC, a premium provider of strategy and technology services to automotive finance companies, announced it will be releasing its 2005 Remarketing Survey results in February at the Las Vegas Conference of Automotive Remarketing (CAR) in Las Vegas. The survey, which is in its second year and includes top U.S. and foreign captives, banks, and fleet and lease companies, identifies new trends in remarketing volumes, channel choice, effectiveness of current strategies, valuation methods, and hot topics in the areas of challenges and opportunities.
"As with last year's survey, our questions focused on what's working and what's not," said Julie Andersen, Emercent VP of Strategy and Delivery. "Of particular interest - especially to Emercent and our clients - are the emerging trends in marrying remarketing strategy and technology - whether that is through Internet, wireless technologies, or more sophisticated business intelligence."
The 2005 Remarketing Survey re-asked a set of the questions from last year's Upstream Remarketing Survey so that industry baselines and benchmarks could be captured for further insight into the ever-changing auto remarketing industry. These questions were designed to elicit the extent online auctions are capturing buyers from physical used-car auctions.
"The upstream benchmark results are much anticipated by those respondents who also participated our past surveys," Andersen said. "This information is key in helping those organizations compare their own efforts, process, and results to the rest of the marketplace."
Emercent is building upon the success from last year's Remarketing survey, and is again working with the IARA (International Automotive Remarketers Alliance) to gather data. The results of the survey will provide key insights, to both remarketers and their value-chain partners.
"Emercent has made a big contribution in executing this survey," said IARA Executive Director Matthew Marks. "Our membership is grateful for the survey's insightful results, as well as the opportunity to work with a firm that has extensive experience in automotive remarketing."
The survey project, which was the vision of Marks and Emercent CEO Barclay Noble, utilizes the same structured benchmarking methodology that is employed on projects for Emercent's clients, including major captive automotive finance companies and remarketing groups.
"This survey supports Emercent's corporate initiative to bring value and insight to the remarketing industry. Our benchmarking service offering is something that is logically leveraged into market-level trend analysis," said Noble.
"We are very excited to be sharing this type of information with the remarketing industry," Andersen added. "Those who have utilized last year's results have shown how the survey results can be translated into insights and strategies that increase revenues, decrease transactional costs, and ensure competitiveness and market alignment. And that's what we all want."
About Emercent Solutions
With a client list that includes the major captive automotive finance companies, Emercent Solutions serves as a premier consulting firm to the automotive lending industry. Emercent provides software products, technical and business consulting services, and strategic solutions to its automotive finance clients. Emercent also works with value chain partners including auction, insurance, fleet and remarketing companies. With a special focus on remarketing, Emercent brings expertise, insight, and experience to deliver results. More information on Emercent is available at www.emercent.com.
Press Contact:
Emercent Solutions
Phone: 312-267-0583
email: bnoble@emercent.com
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